Ebook Web Advertising: New Forms Of Communication On The Internet (Pragmatics & Beyond New Series) Pdf Ebook ISBN-10 1588116034, ISBN-13 978-1588116

Web Advertising: New Forms Of Communication On The Internet (Pragmatics & Beyond New Series)

By autor: Anja Janoschka
Computers and Technology ebooks
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This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a ...

Series: Pragmatics & Beyond New Series (Book 131)
Hardcover: 244 pages
Publisher: John Benjamins Publishing Company (December 23, 2004)
Language: English
ISBN-10: 1588116034
ISBN-13: 978-1588116031
Product Dimensions: 5.8 x 0.8 x 8.5 inches
Amazon Rank: 15395074
Format: PDF ePub fb2 djvu ebook

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ee of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.