"This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology. This book, quite literally, builds a bridge across the digital divide."–William E. Kennard, former Chairman, Federal Communications Commission Embrace new technology and empower your small business!Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for eff...
Series: Black Enterprise
Paperback: 288 pages
Publisher: Wiley; 1 edition (April 5, 2002)
Product Dimensions: 5.9 x 0.8 x 9.1 inches
Amazon Rank: 2581004
Format: PDF ePub Text TXT fb2 ebook
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I found this book particularly well done and interesting in two aspects. First, I was impressed that this was truly a book for the African American and for the "Black Enterprise" population internationally. So much research is incorporated, without...
d productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American—owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations. You get the tools you need to:Hire and retain information technology personnel and choose technology vendorsTarget your market and project the right corporate imageIncorporate e-commerce into your Web strategyForm powerful alliances and attract an array of customersPrepare for the future by positioning your business for growthTake the next step and incorporate all that the Web and new technology have to offer to small businesses with Black Enterprise Guide to Technology for Entrepreneurs.Special BonusTo keep you abreast of the latest business and money management information,Black Enterprise is pleased to offer:A free issue of Black Enterprise magazineA free Wealth Building Kit(See inside coupons for details.)